As a brand entrepreneur, you’ll want to develop a strong verbal identity for your business brand with a distinctive name and tagline and a distinctive voice in your communications, as well as a distinctive verbal identity for Brand You. Japanese entrepreneur Tadashi Yanai is the design genius and mastermind …

You don't do a part-time law degree to write your contracts - you ask a lawyer for help.

In a similar way, trying to navigate through the online marketing jungle without a trusted guide is also a bad idea.

That's where a Hull marketing agency comes in. But how do you …

I view a tagline as the general pitch for your business. We’ll be talking about crafting pitches later. Trust me, your tagline is going to take you a while to craft. A tagline should be a short sentence of either your values or how your clients change as a …

“Don’t you know who I am? You can trust me!” Michael Jordan (aka “His Airness”) is one of the greatest basketball players of all time, and a consummate world-class athlete. He’s also arguably the father of modern-day celebrity influencers—long before social media broadened (and democratized) the spotlight …

What is luck, and why do people want it so badly? Why do we care if black cats cross our paths, or if we are wearing our smelly yet lucky underwear while watching our favorite teams play? We all grow up with the general idea that our actions are not …

It’s unknown how long monkeys keep favors in mind. Their reciprocity may be merely “attitudinal” in that they mirror immediate attitudes. If others are hostile, they’ll be hostile back. If others are nice, they’ll be nice back. Consequently, if another monkey helps them pull a heavy tray …

What’s your competitive advantage? Who are your key customers and stakeholders? How will you respond to disruption in the marketplace? Do you have the capabilities in place to succeed, and are your people aligned? Are you planning for the future—the right way? If these questions make you sweat …

Dementia is usually thought of as a problem with cognition and, especially, memory. Subjective complaints of the ‘where did I put my keys?’ variety cause a lot of concern as people grow older. They are a predictor of dementia; that is, they are associated with a greater chance of the …

In the next few years, I’d like to see you transition her to public school. Kudos to you for homeschooling during those early years, but she’s in seventh grade now and needs to have some experience in a real school,” she said, punctuating the word real with an …

The standard American diet is a pro-inflammatory diet. I’m not referring only to diets high in fat—although the usual high trans-fat, fast-food, and processed-food diet consumed in the United States is, in fact, pro-inflammatory. I’m also referring to the low-fat, high-carbohydrate, high-vegetable-oil diet that has been pushed …

Most Accountants are too focused on their clients and other stakeholders. To meet their needs, Accounting firms often forget to look inward. As a result, they don’t create a strong company culture that every business needs. While designing your business, you’ll want to place special attention on your …

You learned which of your clients were visuals by the visual words, or predicates, they used in talking about themselves. Use these same words yourself. When visuals hear words such as show, clear, see, bright, picture, perspective, and view, they understand you more quickly, because they don’t have to …

The goal is to start doing everything in larger increments of time and dedicating more and more big chunks to your most important activities. So, do you know what your most important activities are right now? You will if you are going vertical and are aligned up and down your …

Travel does not just mean journeying abroad or escaping to a pristine beach paradise: travel can be anything that helps us explore people, cultures, and environments. Travel is about exploration. At times, this exploration can be challenging. But the most crucial travel we can experience is usually just outside our …

First and foremost, people need to believe that they can use the hacks. In some sense, we need to know that nurture can triumph over nature. This is important because when it comes to skill with conflict and negotiation, most people are strict naturists. You've either got it or you …

Most of us feel uncomfortable saying no when someone is trying to convince us of something. What if the other person gets angry? Or decides you’re a bad, selfish person? What if saying no leads to being rejected? Sometimes we’re so afraid of conflict that it just feels …

Imagine that you manage an organization that holds a lot of disorganised meetings—people getting together without clear agendas or disciplined structure. In reading about Disciplined Meeting Management, you decide that better agendas would help your own meetings. But you want to go further—you want to improve your part …

In all my many years as a grief counselor and educator, I have been privileged to companion thousands of grieving people. I consider this work both an honor and a calling. But despite my schooling and experience, I am not the expert. It is the grievers themselves who are the …

Let me show you step-by-step how I would handle this on a good day with one of my children. Suppose my son has just commanded me to help him with his chore.I start by saying lightly, “Let’s try that again with respect.”If he crosses his arms, furrows …

In the very beginning, in early societies, male supremacy was based on physical superiority. Since then, other values, valid for both sexes, have gained in importance. But even though we left those early ways behind a long time ago, they are still anchored firmly at the back of our minds …

In maths and computer science, an algorithm is defined as a finite sequence of implemented instructions typically used to solve a problem or perform a task. They are unambiguous - that means they are fact based, a statement and not susceptible to uncertainty - and are used to perfume calculations, data processing …

I’ve always been entrepreneurial, even when I was young. While many middle-class kids growing up in the U.S. have lemonade stands as their first business venture, I opted for jobs a bit on the fringe. I collected and sold baseball cards in my early years, then opted for …