You don't do a part-time law degree to write your contracts - you ask a lawyer for help.
In a similar way, trying to navigate through the online marketing jungle without a trusted guide is also a bad idea.
That's where a Hull marketing agency comes in. But how do you go about finding the right one that fits with your business goals?
Just like distinguishing your brand in the marketplace, it can be difficult to tell one agency apart from another.
If an agency can generate marketing results for themselves, thats a good sign theyll be able to help you do the same.
Leading marketing agencies turn information into intelligence, and intelligence into action.
This is not to say that strong rankings arent the sign of a solid agency, just a note that it shouldnt be a decisive factor in your search for a new agency.
If the Hull agency isnt taking the time to understand whats happening below the waterline, theyre just going through the same motions as they are with every other client on their books.
The future belongs to dynamic agencies with more efficient management systems, integrated services, versatile talent, a love for data, and a commitment to producing results that can be tracked in real time and correlated directly to sales. The Hull agency team are the driving force behind your strategies and campaigns.
Do your customers purchase quickly or do you have a long buyers journey? A longer sales cycle often requires more content and more touches with can require a larger budget. We all know that good marketing always pays off in the long run and you must always be ready to stretch your budget a little to fit in the right marketing agency for your company.
Focus on the agency's track record and approach to the channels that you are interested in. Ask to see some of their campaigns or if they can put you in touch with some of their clients. Of course its true that everyone has to start somewhere - and so there will be some genuinely good agencies who have yet to build a strong social presence of their own. A proactive partner will forecast possible future scenarios and prepare for them, so youre ready if the time comes.
Before you start talking with agencies about a digital marketing strategy for your business, there are things you should do first. This will help you choose the right set of peoples with expertise best suited for your needs. This is also the time we discuss budget and what makes sense for your business. Don't limit yourself budget-wise with your digital efforts.
A monthly retainer or ad hoc arrangement is the perfect solution when your business is too big for appearances not to matter, but too small to have a marketing department in-house. Most agencies will assign you an account manager or point person. Working with a budget ensures that ones finances are always compact.
You also also going to want more than just data. Is their team made up of professionals who have worked across many different industries in different sized companies in the Hull area?
As the customer, you should have the right to say no to certain ideas and projects. If you are looking for a particular type of digital marketing strategy, examine their work in that area. Reach out and ask for referrals from their clients.
A recent client list is a good indication of their experience. It can include things like review generation, fixing broken links, backlink strategy, and hundreds of other techniques.
Hiring a team of experts to manage the more technical aspects of your marketing strategy allows you to focus on other areas of your business that you enjoy and do best, rather than spend weeks or months trying to find the right person to hire and train.