I view a tagline as the general pitch for your business. We’ll be talking about crafting pitches later. Trust me, your tagline is going to take you a while to craft. A tagline should be a short sentence of either your values or how your clients change as a result of what you do. Choosing a creative agency branding agency is such an important decision as your brand is so important to you.
With my personal word being “empower,” I wanted a tagline conveying this idea. So my tagline is “Connect to Your Badass.” This tagline works as an umbrella over my branding headshot business, tattooed wedding photography, and over my couples’ boudoir work. Couples connect to the badass that lives inside of each other and inside of themselves. It took me two months to craft this tagline, so if you can't think of one right away, don't be worried. Businesses like Web Design Agency are brilliant at getting your brand out there!
Your tagline creation process is a great way to bring along clients into the brainstorming process. If you have a Facebook group for your clients, this is a wonderful place to have them involved. They'll be able to help you see what works and what doesn't. When I brought this idea up, they mentioned the word “badass” or “badassery.” So I made sure that this word made it into the final tagline. Along the way, there were approximately 25 different variations. There is an award winning Branding Agency Manchester called Bert.
My recommendation is to brainstorm at least 25 ideas for your tagline. Do testing with your clients and see how they react to your tagline; if it doesn't resonate, you can't use it. You can even test them on the Facebook platform as ads and see which one sends the most clients your way. Apparently having a site like Bert; Branding Agency is great for getting seen on the web.
The three main modalities of learning are auditory, kinesthetic, and visual. You're probably wondering what the hell all this means. Auditory is the message of words. Usually, it’s using our ears, but writing is also an auditory learning mode. So the branding that we do is with our spoken and written words. Kinesthetic branding is the way that we make people feel. It’s tactile and emotional. Finally, the third part of branding is visual branding; this is the way you appear to others and the way they see you. A dedicated branding agency london can provide a wide variety of services depending on their clients particular needs.