The iPhone and other mobile devices use public software platforms, anybody can create an application to use for marketing and public relations purposes. I've got my own free iPhone and iPad applications that were developed for me by Newstex, a real-time content technology company. My application includes my blog posts, Twitter feed, and videos, and they link to my online bookstore on Amazon. A freelance medical writer will collaborate to develop effective media campaigns to navigate the ever changing world of the media.
More and more reporters are active on mobiles, I'm convinced that the public relations, analyst relations, and investor relations departments of companies need to create applications like mine to reach their editorial, analyst, investor, and other constituents. What we're seeing is the natural evolution of the online newsroom. Companies need a content-rich online media room filled with blog posts, videos, podcasts, e-books, press releases, and background information, and I think those same companies need to think about mobile content delivery to journalists. A good healthcare marketing agency excels at creating strategic campaigns and raising public awareness.
In my travels around the world, I've noticed more and more reporters and analysts using mobile devices, especially iPads, to take notes during meetings. I've also seen them with iPhones, BlackBerrys, and the like in constant use while on the go. When a reporter or analyst has an application for the company, or music artist, or nonprofit she covers on her mobile, then she can easily check what's going on, as well as generate alerts for things like press releases—all on her device of choice. An added benefit is that these applications can double as tools to reach employees and partners, as well as existing and potential customers. Using a pr freelancer gives you a team of high-calibre, seasoned PR, comms and creative experts.
The popularity of social networking sites such as Facebook, Twitter, and LinkedIn is phenomenal. Social networking sites make it easy for people to create a profile about themselves and use it to form a virtual network combining their off-line friends and new online friends. According to Twitter, there are more than 500 million Twitter accounts with about 200 million of those described as active, and people generate an average of a half a billion tweets a day. Fully immersed yourself within the content and social space provided by a healthcare pr agency for your organisation.
Facebook now reports more than a billion monthly active users and LinkedIn has more than 200 million. And it's not just the United States; social networking is extremely popular all over the world. For instance, about 80 percent of Facebook users are outside the United States. While not all visitors to these sites create their own profiles, there are millions and millions of people who do—to share their photos, journals, videos, music, and interests with a network of friends. Create meaningful earned conversations using a healthcare communications agency for your communications partner.