A Brand Entrepreneur

As a brand entrepreneur, you’ll want to develop a strong verbal identity for your business brand with a distinctive name and tagline and a distinctive voice in your communications, as well as a distinctive verbal identity for Brand You. Japanese entrepreneur Tadashi Yanai is the design genius and mastermind …

more ...


Next Is Your Tagline.

I view a tagline as the general pitch for your business. We’ll be talking about crafting pitches later. Trust me, your tagline is going to take you a while to craft. A tagline should be a short sentence of either your values or how your clients change as a …

more ...

Find The Right Strategy And You Can Stand Out To Customers

What’s your competitive advantage? Who are your key customers and stakeholders? How will you respond to disruption in the marketplace? Do you have the capabilities in place to succeed, and are your people aligned? Are you planning for the future—the right way? If these questions make you sweat …

more ...

Culture Your Way

Most Accountants are too focused on their clients and other stakeholders. To meet their needs, Accounting firms often forget to look inward. As a result, they don’t create a strong company culture that every business needs. While designing your business, you’ll want to place special attention on your …

more ...

Selling Visuals

You learned which of your clients were visuals by the visual words, or predicates, they used in talking about themselves. Use these same words yourself. When visuals hear words such as show, clear, see, bright, picture, perspective, and view, they understand you more quickly, because they don’t have to …

more ...

Belief and Skill

First and foremost, people need to believe that they can use the hacks. In some sense, we need to know that nurture can triumph over nature. This is important because when it comes to skill with conflict and negotiation, most people are strict naturists. You've either got it or you …

more ...

Disorganised Meetings

Imagine that you manage an organization that holds a lot of disorganised meetings—people getting together without clear agendas or disciplined structure. In reading about Disciplined Meeting Management, you decide that better agendas would help your own meetings. But you want to go further—you want to improve your part …

more ...

Tips from a successful entrepreneur

I’ve always been entrepreneurial, even when I was young. While many middle-class kids growing up in the U.S. have lemonade stands as their first business venture, I opted for jobs a bit on the fringe. I collected and sold baseball cards in my early years, then opted for …

more ...